Read on below for the step-by-step process, but here is an SEO audit checklist that will help you get started quickly. It also tells you what kinds of websites already link to the kind of content you might SEO Anomaly want to create. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO. Broken links are bad for user experience… which CAN hurt your SEO. While there’s no hard number of internal links to include, aiming for 5+ per page is a good start. Covering site performance issues, internal linking optimization, and even international SEO.

Sitechecker: best for actionable checklists

Then, you should create an action plan to correct the issues and remove the penalty. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve internal linking to your other articles to increase topic relevance and site structure. Perform a complete content audit of the blog and remove or update your content. After removing these SQL-injected links, we reindexed the website.

Internal linking

If your pages aren’t indexed, they won’t appear in the search results, and it will hurt your SEO. You’ll also want to make sure that your long-tail keywords are driving valuable results. If keywords are driving traffic to your page, consider swapping them out for higher value keywords. That’s what Google Analytics does, and all you need to do to get started is add a small string of code to all of the pages you want to track.

• Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance.
• This is especially if you are working with a site that is continuously publishing new content.
• Google Analytics is a digital marketing tool that gathers website information and provides insights on performance, SEO, visitor retention, and more.
• All you have to do is implement the changes according to what the report says.
• As a result, your site can start performing and driving revenue sooner.

Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them.

So pay special attention to this metric when comparing your site with competitors. Once you have your site’s data, you can add competitors to compare side by side. Head to the “Compare domains” tab and select up to four competitor domains. If you’re not sure who your main competitors are, pick the domains the tool suggests. Benchmarking allows you to see exactly where you stand when compared to your competitors and identify opportunities for improvement. Check the Google Search Console “Search results” report from the sidebar to see your total clicks and traffic trends over time.

Though Bing doesn’t have anywhere near the same market share as Google, millions of people still use it every day to search for local businesses. See this related guide for more tips on how to optimize H2 tags. As someone starting a clothing brand, it’s so helpful to think about SEO as an investment, not just a cost. An effective SEO budget goes beyond numbers; it should reflect your business priorities and long-term vision. Approach SEO as an initiative instead of a cost center and you’ll maximize its benefits. Smart businesses understand that flexibility must be built into their budgets to address unexpected expenses quickly and remain on track towards meeting their goals.