On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. These issues quietly undermine your SEO performance every day. Browse various agency websites, and you’ll notice they promote different features of their audit. For example, some emphasize the technical audit while others note the link audit included with their SEO audit services. It helps you improve your website’s on-page SEO by extracting data such as links and pages to provide you a list of common SEO issues.

• They will have experience making technical improvements with your website programming languages and CMS.
• All in all, SEOptimer is a great site audit tool which gives you plenty of information on your site issues along with the recommendations.
• However, if redirects are set up incorrectly, visitors can encounter errors or irrelevant content.
• The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand.

Encourage customers to leave positive reviews, as they impact local search rankings. Additionally, reviewing their local SEO presence, including their Google Business profile, provides insights into how you improve your own local rankings. Keeping track of factors helps you stay competitive and adjust your strategy accordingly.

Step 4: On-Page and Off-Page Analysis

A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords.

Find competitor keywords with NEW Keyword Gap

This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines. Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow. An SEO audit is a process of analyzing a website’s performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others. As the digital landscape continues to evolve, you have to keep up with the latest trends and technologies to remain competitive.

Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and SEO Anomaly your site’s structure changes over time, 404s occur naturally. That said, broken links in inopportune places can fracture your internal linking structure. They can also be a pain in the ass for users trying to navigate from one page to another. Local SEO involves the set of practices to help your business rank in local search.

In addition, you should include a related content section on your pages to encourage further reading. Crawling your site is easy; simply download and install Screaming Frog. Once the scan is complete, export the data into a CSV file for further sorting and prioritization.

Now that you’ve analysed your content, you should have the full report in front of you. We know from the Google algorithm leak that Human Quality Raters may significantly impact Google’s algorithm. Essentially, their opinions and feedback may affect the data sets used to train the algorithm. This is a 180-page document used by Google’s real human quality raters to evaluate content. Lastly, the tool uses the Human Quality Rater Guidelines to assess where your content succeeds and where it falls short. This makes it easy to add relevant E-E-A-T signals to your content based on Googles own guidelines.

A sitemap.xml is essentially a list of all pages on your website that you want search engines to discover, crawl and index. It also lives on the root folder in most cases and can be found at domain.com/sitemap.xml. Keywords are essential to SEO, since they are what users search for when they are researching.

Other Services

To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. The quickest way to check if your site is indexed is with a simple site search. You could say this process acts as an overall evaluation of a website’s “health” in search. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features.

This is especially if you are working with a site that is continuously publishing new content. A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Now, for larger sites, manually checking all pages for such issues isn’t possible.